basics on the PROPOSED

better internet act

(Brand Encroachment Terrorist Teaching Extremism

Restrained Internet)


Google uses four top ads SERPs (search engine result page) format; see, the following:





initial interest being waylaId by advertisers buying/UTILIZING trademarks as SEARCH termS

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directorY sites engaging in bait and switch with no or incomplete contact Information for a business listed in the directory that is used as bait in searh results

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terrorist recruiting with content on the internet

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In support of this legislation, do not hesitate to write your representative in Congress; see, the hyperlinked library of letters to members of Congress.

In Lassoff v. Amazon, __ F3d __, 2018 U.S. App. LEXIS 21720 (9th Cir. 2018), Mr. Lassoff argued that the Amazon infringed his registered trademark for Ingrass by purchasing the term ingrass as part of its key word advertising program. The district court and court of appeals followed circuit precedent that:

But we have held that Amazon is permitted to use a trademarked search term to direct consumers to competing products, as long as the search results are clearly labeled.

Mr. Lassoff argued more generally that the law should be different! The appeals court retorted:

But that is an argument that would need to be addressed to Congress.

!!! Support #BIA

Copyright 2017, 2018 Integrated Business & IP Law Offices of Howard L. Hoffenberg, Esq.

All Rights Reserved.