#9 - Advertising a product as patented can improve the sales appeal of the
product and thereby drive sales.
REASON/RETURN #8 - The prestige and resume of an individual is
enhanced by being a patentee, or better yet, the inventor on multiple
patents. Likewise, reputational standing of a business in its industry is
enhanced by its patent and trademark portfolio.
REASON/RETURN #7 - If struck by patent infringement, having a
portfolio of patents can be used to settle the litigation by
REASON/RETURN #6 - Patents, trademark
registrations and copyright registrations are assets for lenders so as
facilitate getting a loan.
REASON/RETURN #5 - Venture
capitalist, angel investors and other private equity all expect a strong
position in patents to get funding.
REASON/RETURN #4 - Patented and/or
brand name products can each command a higher price in the market with
concomitant greater profits.
REASON/RETURN #3 - Patented and/or
brand name products protect market share through rights to exclude
REASON/RETURN #2 - Patented products allow for securing a
return on investment in research and development. Likewise, trademark
registered brands facilitate a return on investment from advertising and
promotional activities. This explains REASON/RETURN #5.